Home “Selling” Colors

Selling a home? The idea is to make it feel fresh and it’s also important that the home you are selling no longer looks like it belongs to you.   It needs to look like a place where the new buyers can imagine seeing themselves and their favorite furnishings.  Think neutral, think beige.  You may be saying beige-smeige and yes it may be boring, but keep in mind your end goal is a sale.

A fresh coat of ‘real estate beige’ will actually help to create a clean slate of energy, allowing the new owner feel as though it’s fresh and new, just waiting for the new experiences to begin.

There are many factors involved with making a sale, and Home Stagers know, you can add thousands, if not tens of thousands to your bottom line with a little effort and the right colors.

Colors are tied to dollars, demographics and education level.  Folks who are used to living with higher priced items and homes are used to deeper, more “complex” colors.  Use a bit darker colors to give the home a higher-priced feel.

Soft, muted tones rather than those that are termed “clean” (mixed with white) will appeal to the broadest audience regardless of the depth of the color and won’t make your existing furnishings look dirty (by contrast against the brighter white-based colors).

Beige:  For higher priced homes, you can deeper colors like PPG Pittsburgh & Porter’s Atmospheric Colloection’s ATC-49 Foggy Beach, or Pony Tail 315-4 or Golden Ecru 316-4, or Applesauce Cake 316-5 and be sure to paint your ceilings and trim at least 1/3 of the tint color of the wall color for an upgraded, decorated feel.  For homes in a lower price range, going lighter on the beige is a good idea, something like Morocco Sand or even 314-2 Heavy Cream.

Avoid grey. Try to stay away from grey tones when you are selling a home, unless they work well with your lighting (lots of sunshine and limited Northern exposure) and if they work well with what you won’t be changing out: carpeting, tiles, counters, etc.  Those greys can sometimes be interpreted as dirty and that would be a no go for a buyer.

The goal is to erase your presence, so it looks like a canvas that the new buyer can paint their new life into.  For more tips on selling your home, stay posted here.